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Advertising Automation for Bidding, Monitoring & Reporting

We automate the repetitive parts of paid media inside rules you approve: bid adjustments within hard budget ceilings, read-only monitoring that alerts before an ad account runs dry, and reconciled cross-network spend reporting. Every rule can be reviewed, paused, or killed by a human, logic is proven on historical exports before it touches live spend, and missing or anomalous data holds the last safe state instead of bidding on bad numbers.

  • Bid changes bounded by approved rules and per-campaign budget ceilings
  • Offline dry-runs against your historical exports before live spend
  • Read-only account monitoring with alerts on the signals each platform exposes
  • A named kill-switch owner and a review log for every proposed change
Bid change waiting for approvalSample
Bid rule, needs your OK above +10%

Raise bid cap on 3 zones

Prospecting US, display: CPA 18% under target for 5 days

Medium risk
Change
Bid cap $2.40 to $2.75
Budget impact
+$310 / day max
Rollback
Auto if CPA > target for 24h

Sample illustration with illustrative numbers, not a verified client result.

Who this is for

Media buyers running paid campaigns across one or more networks who want the mechanical parts — bid pacing, budget alerts, spend reconciliation — handled inside guardrails, while strategy and creative decisions stay human. The fit is strongest when you can name the campaigns in scope, the metrics the rules may use, and who holds the kill switch.

What we need from you

The pilot covers a named set of campaigns and accounts, not an entire ad account by default. Before any logic runs we agree the inputs.

  • The campaigns and zones in scope, with platform accounts and read access.
  • The metrics the rules may use (for example spend, conversions, CPA) and their definitions.
  • Budget ceilings per campaign and per day, plus the kill-switch owner.
  • Historical export samples for offline replay of the bid logic.

What gets automated

Bid rules scale winners and cut losers inside your approved bounds, with every proposed change logged with its inputs and held for review when a rule requires it. Account monitoring watches balance and spend signals on the cadence you set and routes alerts to a named owner — a stale feed or API error is reported as a feed problem, never as zero balance. Reporting pulls spend, clicks, and conversions from the networks you scope into one reconciled view, with platform-reported conversions and settled revenue kept in separate, labeled columns.

Controls, limits, and acceptance

This is bounded automation, not a takeover of campaign management: strategy, budgets, and creative stay under your control, and the system cannot guarantee the highest ROAS or spend without limit — bid quality is bounded by your rules, your data, and platform reporting lag. If a required metric is missing, delayed, or fails sanity checks, the affected rule holds its last safe state. Acceptance runs offline first — replay the rules against your historical exports and confirm every proposed bid stays inside the approved bounds — then on a bounded live slice where the kill switch must stop changes immediately when exercised.

How a pilot runs

We scope the campaigns, metrics, and ceilings on a call, then build the bid rules and monitoring thresholds and prove them in dry-run against your exports. A bounded live slice follows, with the decision log and alert routing reviewed daily at first. Acceptance checks cover bound compliance, hold-on-bad-data behavior, kill-switch response, and reconciliation accuracy before the workflow is handed over.

Workflow examples

Example scopes and acceptance checks for custom builds. These are illustrative workflows, not verified client case studies.

Acquisition & Media01

RTB Bid Optimization Workflow

Bids adjusted inside agreed rules and budget ceilings — with a review switch and offline testing before live spend.

Bid change waiting for approvalSample
Bid rule, needs your OK above +10%

Raise bid cap on 3 zones

Prospecting US, display: CPA 18% under target for 5 days

Medium risk
Change
Bid cap $2.40 to $2.75
Budget impact
+$310 / day max
Rollback
Auto if CPA > target for 24h

A real-time bidding workflow watches the campaigns and zones you scope and adjusts bids inside rules you approve — scaling winners, cutting losers, within set budget ceilings. Creative rotation runs as a bounded test, every rule can be reviewed or killed before it touches live spend, and the logic is proven offline before it is trusted with money.

Explore workflowDiscuss
Acquisition & Media02

Ad Account Monitoring & Ad Spend Alerts

Ad account balance monitoring that warns before a wallet runs dry — scoped, read-only alerts on the signals each platform exposes.

Ad account alerts, dismiss to see nextSample
Balance

Taboola wallet runs dry in ~3 days

Spend pace is 2.1x the 14-day median. Top up $1,800 to stay live through Sunday.

An ad account monitoring system watches the balance and spend signals you scope, on the platforms you grant read access to, and sends alerts on the agreed cadence when a threshold is crossed. Stale feeds and API errors are reported as their own state, not as zero balance.

Explore workflowDiscuss

Related guides

Frequently asked questions

No. Automation is bounded to the campaigns, rules, and ceilings you approve, and every change is logged and reviewable. A named owner holds the kill switch, and strategy decisions remain yours.
Scope is confirmed per project: we work with the networks and accounts you name, using the read access or scheduled exports each platform actually provides. Monitoring only covers signals the platform API honestly exposes.
A delayed or missing feed is flagged as its own state — never treated as zero spend or zero conversions — and the affected rules hold their last safe state instead of acting on bad data. Feed health is visible in the monitoring view.
Rules are replayed against your historical exports in dry-run before anything goes live. Acceptance verifies every proposed bid stays inside the approved bounds, that anomalous metrics trigger a hold, and that the kill switch stops changes immediately.
They measure different things, so reports keep platform-reported conversions and settled revenue in separate, labeled columns and reconcile them explicitly instead of merging them into one number.

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