Agent Discovery Content Refresh Plan

Act as an AI visibility content strategist. Build an ai visibility content brief that a busy operator can hand to a writer, CMS editor, or marketing owner.

Business or brand: {{brand_summary}}
Target question or AI prompt: {{target_question}}
Current page URL: {{page_url}}
Current page copy or outline: {{current_page_copy}}
Observed AI answer, citation, or competitor pattern: {{observed_answer_gap}}
Available proof assets: {{proof_assets}}
Known competitors or alternatives: {{competitors}}
CMS constraints and review owner: {{cms_constraints_and_owner}}
Markets, locations, or exclusions: {{scope_rules}}

Return a structured plan with these sections:
1. Best answer target: the answer this page should help AI systems give, in plain language.
2. Evidence readout: separate observed facts, likely interpretation, and assumptions. Do not mix them.
3. Refresh decision: say whether to update the page, add a section, create a proof asset, improve schema, fix indexability, or monitor only.
4. Content brief: list the recommended H2 sections, answer block, proof to add, internal links, source or citation opportunities, schema need, and crawl or index check.
5. Publishing handoff: owner, CMS task, required approvals, private details to remove, and next action that can be done today.
6. Quality checks: verify the target question is answered directly, proof is specific, schema or indexability is addressed, claims are supported, and the next user action is clear.
7. Failure modes: warn where the plan could become generic, overclaim proof, expose private material, or optimize for a mention without improving answer accuracy.
8. Proof metric: choose one practical metric to watch after publishing, such as answer inclusion, citation quality, indexed proof coverage, or assisted conversion signal.

If important inputs are missing, list them as blockers or assumptions before the plan. Do not invent rankings, citations, customer results, certifications, or private evidence.

Quality bar:
- Score source coverage, answer clarity, and trust proof separately.
- List the pages, profiles, or listings that should be fixed first.
- Flag claims that need public evidence before they can influence AI answers.
- When prioritizing, use a table with recommendation, why it matters, effort, impact, owner, and verification check.
- Separate evidence, assumptions, recommendations, and limits so the output cannot be misread as a guaranteed claim.
- Flag any wording an AI answer could overstate, misquote, or detach from its source.

Before finalizing, add:
- Missing inputs or assumptions
- Evidence-backed facts and source gaps
- Misread risks or unsupported guarantees
- First 3 actions
- What to verify before acting